About Me

Maya Lewis is a Brooklyn-based photographer and content creator ​with four years of experience in the social media sphere. She has ​worked for creative agencies and media companies like The Creative ​Exchange, Aftr Prty, and nonprofit art organizations such as We ​Roam Freely.

Maya’s journey into social media and content creation began during ​her junior year of college as a midterm project that quickly ​blossomed into more than just a passion project. She has since​ created content for wellness brands such as Hanni and Solawave,​ while also growing her personal TikTok community to over 1k​ followers and 90k likes. Her videos, which center around lifestyle,​ beauty, vlogs, and niche interests, have reached over 50k views,​ showcasing her ability to consistently engage and inspire her​ audience.​

As a creator and photographer, Maya is dedicated to amplifying the​ experiences of people of color through her work, bringing their​ stories to the forefront with authenticity and artistry.​

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Set Goals & ​Planning

• Clearly define objectives and ​set deadlines for content ​rollout.
• Identify target audience and ​establish KPIs to track success.
• Research other ​brands/companies with similar ​missions, that have successful ​social media presences, to gain ​insights and inspirations.
• Create extensive mood board/ ​creative deck that align with ​campaign’s aesthetic and ​messaging.
• Potentially reach out to ​influencers who align with ​brand campaign goals, to ​amplify reach.
  

Social Media ​strategy

Content ​Creation

• Produce or source images, ​videos, and graphics and ​draft accompanying ​captions, hashtags, and any ​necessary text.
• Share drafts with ​stakeholders or team ​members for feedback, ​making necessary revisions ​to ensure alignment with ​brand standards.
  
• Finalize all content, ensuring ​it's polished and approved ​for scheduling and ​publication.
  

Monitoring & ​Engagement

• Track metrics, such as likes, ​shares, comments, and follower ​growth to assess content ​performance.
• Respond promptly to ​comments, messages, and ​mentions, in order to foster a ​strong connection with the ​audience.
• Address and manage feedback ​from the online community.
• Actively participate in current ​events, social trends, and pop ​culture references to increase ​engagement and visibility of ​audience.
  

Analytics & ​Optimizaton

• Gather and assess data to ​evaluate the success of content ​and campaigns.
  
• Adjust strategies based on ​insights.
  
• Report findings and plan for ​the next phase.
  

Let's connect &

collaborate

P​hone

9​17-576-8762

Email

maya.lewis013@gmail.com